Captivating the Readers Mind: Tips on How to Keep Them Hooked to Your Blog

This is a guest contribution from Jay Mahusay.

Blogging has been a great sensation over the years and each day, thousands of new blogs are being posted on the internet.
I remember the first time I decided to express my views through blogging.
Are you interested in starting a blog? Or are you one of those who gave up blogging when you hit a dead end?
Fret not, for here are some simple yet effective tips of keeping your readers hooked to your blog and how they won’t fade away.
  1. The First Sentence Is Important
I would say this, it is harder than we can think when it comes to creating an eye-catching sentence to hook our readers into continuing reading. But, it isn’t impossible to do so.
For example: when you go to the bookstore, you see a book, you are first drawn to it by its colorful book cover, and you then flip it around to see the synopsis at the back. Still not so sure, naturally you will open and read the first few words of chapter one.
The words manage to captivate you and before you know it, you are down at the cashier, purchasing the book and back home to read it. Now how did that happen? It was the charm of the book, in other words, it was the charm of the first few words.
I am sort of a classic literature fan and when I first started out writing, I would study how these great writers of the past manage to sell best sellers. And those days, they were not blessed with the same technology that we are.
Example of some of my favorite classic novels and their best opening lines:
'Rebecca', Daphne du Maurier (1938)
'Last night I dreamt I went to Manderley again. It seemed to me I stood by the iron gate leading to the drive, and for a while, I could not enter, for the way was barred to me. There was a padlock and a chain upon the gate. I called in my dream to the lodge-keeper, and had no answer, and peering closer through the rusted spokes of the gate I saw that the lodge was uninhabited.'

'The Catcher In The Rye', J.D Salinger (1951)

'If you really want to hear about it, the first thing you'll probably want to know is where I was born, and what my lousy childhood was like, and how my parents were occupied and all before they had me, and all that David Copperfield kind of crap, but I don't feel like going into it, if you want to know the truth.'

'Nineteen Eighty-Four', George Orwell (1949)

'It was a bright cold day in April, and the clocks were striking thirteen.' 
Well, blogging is the same as reading a book, when the first few sentences are interesting, the reader will continue reading till the end of the post. Go back and read some bestsellers, study the pattern of their first pages and surely you will get a rough idea how to start!
  1. Simplicity
Now that you have established a catchy phrase at the beginning of the blog, the content is the next mission possible to accomplish. In other words; keep it simple.
As a reader myself, I would say that when there is a constant jumble of bombastic words in the reading where I have to keep referring to the dictionary, I can get slightly discouraged.
I tend to lose concentration on what I am looking at when I have to think how this one difficult word makes sense. And sometimes it is exhausting! Sometimes I wish to just keep the book aside, and wait for my patience to resurface.
And I believe that this is something that many people also face.
So, when writing a blog entry, and you see that you have to use a difficult word, stop for a moment and check to see if there is a simpler word to replace it with.
We are blessed with great technology in this era, for example, MS Word has this great feature of the thesaurus. Simply highlight the word, right-click, go down to the word ‘synonym’ and see what the alternative words you can use as replacement. Now this is a reference to a dictionary I will definitely use!
  1. Fonts, Style, Bullet Points
Like words paint a picture in the imagination, so does a nice content set bring the same imagination to light.
One easy tip to captivate readers are the setting of the blog. I like colors and am always fascinated with fonts and designs, so when I want to create a striking yet comforting atmosphere, I invest a good amount of time to make sure it attracts attention.
Layouts, fonts and the blogs style are to be put into consideration. Making the blog look more appealing is another reason for readers to stop and read.
Fonts should be catchy yet easy to read.
Throw in some visual aids, infographics and photos as you describe certain parts of your blog.
As humans, it is only natural for us to look for colors and pictures as we go through an article. It takes our eyes off the words for a while, makes us rest and then get us back on track.
However, don’t fill the whole blog with many pictures or other visual aids, readers will eventually get lost and the message of the article will not serve its full purpose.
And always remember; keep it simple.
  1. Generate Feedback (For Improvement)
When writing a blog article, make it sound like you are interacting with your readers. Getting them involved with what you have to write will make them seem more interested.
And at the end of the blog entry, you can generate feedback.
Under the comment section, when a reader writes a comment, your immediate reply will also help generate more readers to follow.
Interaction has its plus points for both you as the writer and the other as the reader.
From the readers, you can slowly understand and learn what they would like to see you write about next.
  1. Consistency
Now your blog is ready for viewing, and you get enormous views. What is next then?
Before committing yourself into blogging, there are a few things you have to clarify to yourself. What are your intentions of writing a blog? And how often do you intend to go on doing it?
Consistency is a very important commitment when you blog. The same readers will eventually come back to read more of your posts and it is your duty to give them something to read about.
If you are not able to make it a daily commitment, you can make it a weekly one. There are tons of free blogging schedules that you can get from the internet that can help you prioritize your time to write a blog.
Although these tips do help you go a long way, whatever you are comfortable with, and if you have a better creative way of writing a blog, by all means, do so.
It doesn’t mean you have to follow everything in the rule book 100%. We don’t really have a law to abide by when writing your own blog. It's freedom of expression!

As long as the articles written are informative, keep readers on their toes, and unique, that are more than enough to have them coming back for more.


Jay Mahusay is an SEO Copywriter and Content Curator.
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